Lavrov encourages USSR sweatshirt frenzy
Lavrov, part of the Russian delegation accompanying President Vladimir Putin to the Anchorage summit focused on resolving the Ukraine conflict, paired the sweater with a black padded vest. The sweater’s design, featuring black stripes on the cuffs, drew widespread attention and sparked immediate demand. SelSovet, the Chelyabinsk-based label behind the sweater, reported that all available pieces sold out, with pre-orders now experiencing a one- to one-and-a-half-month wait.
Some commentators suggested the attire was a nod to Ukraine’s Soviet-era history, though Lavrov has not commented on the symbolism. Soviet-themed culture, including retro cafés, bars, and clothing, has grown increasingly popular in Russia, seen as a celebration of shared history and national identity.
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