Kopparberg launches summer campaign as Brits embrace local plans

By AI, Created 11:50 AM UTC, May 22, 2026, /AGP/ – Kopparberg is rolling out its Bring Me Sunshine campaign across the UK from 22 May, backed by new research showing many adults think summer is something they can create at home. The findings point to BBQs, pub gardens and local days out as the moments driving the season this year.

Why it matters: - Kopparberg is betting on a shift in how Brits define summer, with local social plans replacing the idea that the season starts with foreign travel. - The research suggests brands tied to outdoor gatherings, pub culture and at-home occasions may benefit as consumers look closer to home. - Kopparberg is using the campaign to reinforce its position around colour, refreshment and easy-going confidence.

What happened: - Kopparberg launched Bring Me Sunshine on 22 May 2026 across the UK. - The campaign runs through the summer on TV, social, streaming channels and out-of-home advertising. - The launch is supported in grocery stores, convenience retailers, bars and pubs. - Kopparberg commissioned new research among 1,000 nationally representative UK adults to mark the campaign.

The details: - 70% of UK adults say summer is something they can create wherever they are. - 68% say their best summer memories have happened in the UK or are split equally between the UK and abroad. - 60% say days out and trips make the UK feel summery. - 58% point to BBQs as the key summer cue. - 48% cite parks and outdoor spaces. - 46% say evening drinks with friends make the UK feel summery. - 45% point to pub gardens. - 63% are likely to spend more time outdoors locally this summer. - 57% are likely to explore local areas more this summer. - 56% are likely to socialise more at home through BBQs, gardens and get-togethers. - Kopparberg is also introducing sunshine-inspired glassware in bars and pubs this summer. - Refreshed packaging will roll out from June. - A social post from Kopparberg UK is available on Instagram and the company’s LinkedIn page.

Between the lines: - The campaign frames summer as an emotional experience shaped by people, plans and atmosphere, not just weather or travel. - That positioning aligns with the research, which puts BBQs, pub gardens and local outings ahead of the classic holiday-first summer narrative. - The message also gives Kopparberg a way to connect with consumers staying nearer home while still seeking seasonal experiences.

What’s next: - Bring Me Sunshine will continue nationwide throughout the summer. - Kopparberg plans continued support across retail, pubs and bars as the season progresses. - New glassware and packaging changes will help extend the campaign beyond media spend into physical venues and shelves.

The bottom line: - Kopparberg is turning a weaker travel summer into a local one, and the research suggests plenty of UK adults are ready to follow that lead.